Unlock 700% Greater Growth 
for Your Team Compared 
to the S&P 500 
								WorldBlu equips CEOs and their teams with our award-winning leadership and culture transformation system, Freedom at Work®—a proven approach that cuts hierarchy, aligns teams, ends burnout, and averages 700% greater revenue growth than the S&P 500.
 Now accepting applications 
 for the WorldBlu List of 
Freedom-Centered Organizations 2025 
								WorldBlu celebrates the rare organizations that give real power to their people. Apply for the 2025 List of Freedom-Centered Organizations by Nov. 1st— the “Oscars” of leadership, culture, and organizational design—and join a network of like-minded leaders driving extraordinary results.
Nearsoft Encora: A WorldBlu Certified
Freedom-Centered Organization
 Become a WorldBlu 
Certified Partner 
								As a WorldBlu Certified Partner, we license you our proven leadership and culture operating system — used by leaders in over 100 countries, trusted by top brands like WD-40, HCL Technologies, and DaVita.
Mindvalley:  A WorldBlu Certified 
Freedom-Centered Organization
 Build a Healthy Culture that 
Attracts and Retains Top Talent 
								Is your company's organizational design keeping it stuck in a rut or fueling a rocket ship? We help CEOs and their teams transform from burdensome hierarchy to organizational democracy to unleash growth and create a winning culture everyone loves.
 Ignite Your Future with the 
Freedom-Centered Leader Program 
for College Students 
								Designed for ambitious undergraduates, this program equips you with the skills of freedom-centered, democratic leadership, proven to be the #1 style of leadership needed to stand out and thrive in today's competitive marketplace.
TRUSTED BY
 
          
         
          
         
          
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         What Problems Do We Solve 
with Our Approach? 
				Since 1997, WorldBlu has taught our award-winning, Freedom at Work® leadership strategy to CEOs and their teams globally, driving breakthrough growth, cultivating world-class leaders, and developing cultures people love. Let us show you how.
 
					 Leadership 
Development 
					 
					 Culture 
 Transformation 
					 
					 Engagement & 
Retention 
					 
					 Personal 
Accountabilty 
					 
					 Quality 
Decision-Making 
					 
					 Collaboration 
& Trust 
					 Agility 
& Scalability 
					 
					 Mental 
Resilience 
					 What Benefits Do We Achieve 
For Our Clients? 
				Our award-winning Freedom at Work leadership strategy averages 700% greater revenue growth compared to S&P 500 companies over three years as well as:
 
					 Leadership 
Excellence 
					 
					 Healthy 
Cultures 
					 
					 Ownership 
Mindset 
					 
					 Organizational 
Democracy 
					 
					 Decentralized 
Teams 
					 
					 Scalable 
Culture 
					 
					 Organizational 
Resilience 
					 
					 Breakthrough 
Growth 
					 Where do you want to begin 
your leadership journey with us? 
			 Transforming the World 
One Company at a Time 
        700%
Greater revenue growth for our clients compared to the S&P 500 over 3 years
 
          200
WorldBlu certified Freedom-Centered Organizations have earned the exclusive award
 
          28
Years teaching the Freedom at Work® Leadership Strategy
 
          100
Number of countries we’ve trained leaders in
 
          9.9/10
Average rating of our programs
 
          1052000+
Number of employees benefited by Freedom at Work
 
          99%
Completion rate of our training
 
          Our awards and global recognition
 
         
         
         
         
        Our Standard
Lead with Freedom & Grow Your Company
							WorldBlu certified Freedom-Centered CEOs and their teams have the power to transform our workplaces and world through how we lead our businesses each day.
Join the movement to transform business growth with one billion people living, leading, and working in freedom rather than fear around the world.
						
 Here's why CEOs 
love WorldBlu 
		 
				Thanks to Freedom at Work, our sales have quadrupled and our market cap has increased from $250 million to over $3 billion.
Garry Ridge
CEO Emeritus | The WD-40 Company
 
				Freedom at Work has helped us grow on average 23% each year, totaling 701% growth over 10 years.
Matthew Gonnering
CEO | Widen, an Acquia Company
 
				Freedom at Work ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.
Dallas Kashuba
CEO | DREAMHOST
 
				With Freedom at Work, we've grown more than 12x. Our growth and success is a direct result of the democratic Freedom at Work leadership strategy.
Matt Perez
COO Emeritus | Nearsoft Encora
 
				As a result of WorldBlu's Freedom at Work leadership training, we grew 63% in one year.
Nathan Donaldson
CEO | Boost
 
			Get Traci Fenton's Newest Book
The top CEOs worldwide are shifting from hierarchical to democratic leadership that is more decentralized, collaborative, adaptive, and scalable. Get inspired by companies practicing the Freedom at Work leadership strategy worldwide and discover how to bring it to your team.
FEATURED IN
 
          
         
          
         
          
         
          
         
          
         
          
         
          
         Join the Movement of 
WorldBlu Certified Companies 
Leading with Freedom  
    
Encora Nearsoft
Hermosillo, Mexico
The WD-40 Company
San Diego, CA
Widen
Madison, Wisconsin
DaVita
Denver, Colorado
Grupo Elektra
Mexico City, Mexico
Boost
Wellington, New Zealand
Bruno Schillig
Buenos Aries, Argentina
Mindvalley
Tallinn, Estonia
15Five
San Francisco, CA
Achievers
Toronto, Canada
ADEC
Port-Au-Prince, Haiti
Rev Asia
Kua Lumpar, Malaysia
AIESEC International
Montreal, Canada
New Belgium Brewing
Fort Collins, CO
Latro
Istanbul, Turkey
Breaking News
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 Your Lead with Freedom 
Tip of the Week 
 
				Most fear-based organizations don’t have core values. But what if you took your core values and turned them into an actual pledge that your team upholds? One thirty-person WorldBlu certified digital advertising agency in Pennsylvania does just that with their “Promises Pledge,” which states what employees will promise to do for other employees, partners, and even vendors.
- from Freedom at Work by Traci Fenton
How do you make sure you’re having healthy, fearless conversations? The employee-owners at one WorldBlu certified solar-electric company in Boulder, Colorado, practice Frank, Open, and Honest Conversation, or“FOH” as they like to call it. The practice establishes ground rules for discussion and a shared standard of communication both internally and externally.
- from Freedom at Work by Traci Fenton
How can your company live its Purpose and Vision? Over 52,000 teammates at a WorldBlu certified global healthcare company in Denver, Colorado, regularly receive a survey that asks, on a scale of one to ten (with ten being the highest),“How well are we living our Purpose and Vision and why?” It’s a great way to quickly check and see if you’re staying on track—or not.
- from Freedom at Work by Traci Fenton
Organizations and teams need clear processes and guidelines for making smart, strategic, and non-reactionary decisions. At a WorldBlu certified product-software development company based in Mexico, they have a Decision Matrix that guides their decision-making process. The Decision Matrix outlines the types of decisions to be made and who should make them.
- from Freedom at Work by Traci Fenton
How do you make sure that employees have the right to speak freely and openly within an organization, especially if what they have to say isn’t what the leaders want to hear or have widely shared? A WorldBlu certified Massachusetts-based fair trade food cooperative created a worker-owners list of Rights and Responsibilities, which was written and approved by their 150 worker-owners and which only they may amend. The document states that all worker-owners have free speech rights.
- from Freedom at Work by Traci Fenton
A WorldBlu certified multinational IT company realized thousands of their employees were creating incredible value for their customers, but they were not documenting these initiatives and solutions. So, they created a “Value Portal,” a company-wide initiative designed to document customer-focused innovations. Employees have generated more than five hundred ideas for the Value Portal, millions of dollars worth of new ideas and opportunities, and produced important, patentable intellectual property.
- from Freedom at Work by Traci Fenton
How can leaders make it clearer who is accountable for what? A WorldBlu certified Virginia-based telecom company instituted a process called “As and Os,” short for Achievements and Objectives. Each Monday, all employees send out a detailed list of their achievements from the previous week and their objectives for the coming week. Then, at their Monday morning all-hands meeting, each employee shares their top three As and Os so everyone knows who is working on what.
- from Freedom at Work by Traci Fenton

 
						
 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
																 
					
				












 
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
        