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What are the advantages
of a Freedom-Centered
leadership style?

Since 1997, WorldBlu has taught our award-winning, freedom-centered, democratic leadership approach to CEOs and their teams, averaging 700% greater revenue growth compared to S&P 500 companies over three years. Let us show you how.

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Leadership
Development
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Culture
Transformation
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Engagement &
Retention
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Personal
Accountabilty
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Quality
Decision-Making
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Collaboration
& Trust
STRATEGY
Agility
& Scalability
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Mental Well-being
& Morale

What Benefits Do
Freedom-Centered Leaders
Achieve for Their Businesses?

Our award-winning democratic leadership approach achieves the following benefits for our clients:

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Leadership
Excellence
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Healthy
Cultures
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Trust &
Respect
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Organizational
Democracy
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Decentralized
Teams
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Joy &
Fulfillment
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Organizational
Resilience
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Bottom-line
Growth

Transforming the World
One Leader at a Time

700

Greater revenue growth for our clients compared to the S&P 500 over 3 years

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200

WorldBlu certified Freedom-Centered Organizations have earned the exclusive award

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27

Years pioneering the Freedom at Work Leadership Strategy

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100

Number of countries we’ve trained leaders in

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9.9

Average rating of our programs

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1052000

Number of employees benefited by Freedom at Work

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99

Completion rate of our training

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Our awards and global recognition

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Our Standard

Lead with Freedom & Grow Your Company

WorldBlu certified Freedom-Centered CEOs and their teams have the power to transform our workplaces and world through how we lead our businesses each day.

Join the movement to transform business growth with one billion people living, leading, and working in freedom rather than fear around the world.

Here's why CEOs
love WorldBlu

WD-40_27_11zon

Thanks to WorldBlu, our sales have quadrupled and our market cap has increased from $250 million to over $3 billion.

Garry Ridge

CEO Emeritus | The WD-40 Company

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WorldBlu's democratic leadership approach has helped us grow on average 23% each year over the past 10 years.

Matthew Gonnering

CEO | Widen, an Acquia Company

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WorldBlu's leadership approach ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.

Dallas Kashuba

CEO | DREAMHOST

Nearsoft-People-Team_4_11zon

With WorldBlu, we've grown more than 12x. Our growth and success is a direct result of the democratic Freedom at Work leadership strategy.

Matt Perez

COO | Nearsoft Encora

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As a result of WorldBlu's democratic leadership training, we grew 63% in one year.

Nathan Donaldson

CEO | Boost

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Get Traci Fenton's Newest Book

The top CEOs worldwide are shifting from hierarchical to democratic leadership that is more decentralized, collaborative, adaptive, and scalable. Get inspired by companies practicing the Freedom at Work leadership strategy worldwide and discover how to bring it to your team.

Grab Your Copy Now
Listen on Audible

FEATURED IN

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Join the Movement of
WorldBlu Certified Companies
Leading with Freedom

Encora Nearsoft

Hermosillo, Mexico

The WD-40 Company

San Diego, CA

Widen

Madison, Wisconsin

DaVita

Denver, Colorado

Grupo Elektra

Mexico City, Mexico

Boost

Wellington, New Zealand

Bruno Schillig

Buenos Aries, Argentina

Mindvalley

Tallinn, Estonia

15Five

San Francisco, CA

Achievers

Toronto, Canada

ADEC

Port-Au-Prince, Haiti

Rev Asia

Kua Lumpar, Malaysia

AIESEC International

Montreal, Canada

New Belgium Brewing

Fort Collins, CO

Latro

Istanbul, Turkey

Explore Certified Freedom-Centered Companies
Learn about Freedom at Work

Breaking News

Your Lead with Freedom
Tip of the Week

Most fear-based organizations don’t have core values. But what if you took your core values and turned them into an actual pledge that your team upholds? One thirty-person WorldBlu certified digital advertising agency in Pennsylvania does just that with their “Promises Pledge,” which states what employees will promise to do for other employees, partners, and even vendors.

- from Freedom at Work by Traci Fenton

How do you make sure you’re having healthy, fearless conversations? The employee-owners at one WorldBlu certified solar-electric company in Boulder, Colorado, practice Frank, Open, and Honest Conversation, or“FOH” as they like to call it. The practice establishes ground rules for discussion and a shared standard of communication both internally and externally.

- from Freedom at Work by Traci Fenton

How can your company live its Purpose and Vision? Over 52,000 teammates at a WorldBlu certified global healthcare company in Denver, Colorado, regularly receive a survey that asks, on a scale of one to ten (with ten being the highest),“How well are we living our Purpose and Vision and why?” It’s a great way to quickly check and see if you’re staying on track—or not.

- from Freedom at Work by Traci Fenton

Organizations and teams need clear processes and guidelines for making smart, strategic, and non-reactionary decisions. At a WorldBlu certified product-software development company based in Mexico, they have a Decision Matrix that guides their decision-making process. The Decision Matrix outlines the types of decisions to be made and who should make them.

- from Freedom at Work by Traci Fenton

How do you make sure that employees have the right to speak freely and openly within an organization, especially if what they have to say isn’t what the leaders want to hear or have widely shared? A WorldBlu certified Massachusetts-based fair trade food cooperative created a worker-owners list of Rights and Responsibilities, which was written and approved by their 150 worker-owners and which only they may amend. The document states that all worker-owners have free speech rights.

- from Freedom at Work by Traci Fenton

A WorldBlu certified multinational IT company realized thousands of their employees were creating incredible value for their customers, but they were not documenting these initiatives and solutions. So, they created a “Value Portal,” a company-wide initiative designed to document customer-focused innovations. Employees have generated more than five hundred ideas for the Value Portal, millions of dollars worth of new ideas and opportunities, and produced important, patentable intellectual property.

- from Freedom at Work by Traci Fenton

How can leaders make it clearer who is accountable for what? A WorldBlu certified Virginia-based telecom company instituted a process called “As and Os,” short for Achievements and Objectives. Each Monday, all employees send out a detailed list of their achievements from the previous week and their objectives for the coming week. Then, at their Monday morning all-hands meeting, each employee shares their top three As and Os so everyone knows who is working on what.

- from Freedom at Work by Traci Fenton

Our Clients Worldwide
Leading with Freedom

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