WorldBlu - Freedom at Work


Picture of Traci Fenton

Traci Fenton

Founder + CEO

Traci Fenton is the Founder and CEO of WorldBlu, which has a vision to see one billion people working in freedom-centered organizations worldwide. WorldBlu was founded in 1997 and is the largest global network of companies committed to freedom and democracy in the workplace, with clients in over 80 countries globally representing over $30 billion in annual revenue. WorldBlu's clients include such well-respected brands as Zappos, DaVita, HCL Technologies, WD-40, Great Harvest Bread Company, Menlo Innovations, Geonetric and more.

Traci developed the groundbreaking Freedom at Work™ model as well as the Freedom-Centered Leader™ and Freedom-Centered CEO™ certification programs and frequently coaches and consults with leaders of companies worldwide working to embrace a more freedom-centered model.

Traci also addresses audiences around the world on Freedom at Work™ and Freedom-Centered Leadership™ and has shared her message with individuals from over 100 countries at organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, the US Naval Academy, and at TEDx.

Traci has been featured in the Wall Street Journal, The Christian Science Monitor, The New York Times, Fast Company, Inc. Magazine, BusinessWeek, US News & World Report, Fortune, Forbes the BBC and dozens of other media outlets around the world as well as in over two dozen books.

Traci has also published numerous articles and has been a contributing editor to books on freedom and organizational democracy in the workplace. Her forthcoming book is entitled, Freedom at Work, which draws from nearly twenty years of research detailing how to build a freedom-centered rather than fear-based company.

Traci has lived in San Francisco, Washington, DC, Atlanta, Austin, southern Illinois and Indonesia and currently resides in her home state of Iowa. In her free time she loves to travel, hike, do yoga, ride horses, and go running with her Australian Shepherd dog, Joey. She holds a BA with honors in Global Studies and Entrepreneurship from Principia College and an MA in International Development from American University in Washington, DC.

Picture of Miranda Ash

Miranda Ash

Chief of Community + Master Design Coach

Miranda Ash joined WorldBlu in 2009 and is based in the UK. Having spent years working in disengaged and undemocratic workplaces, it was inevitable that she would want to join and help grow the WorldBlu movement! With a strong background of experience in collaborating with major corporations, small and medium sized enterprises, not for profits and community enterprises around the world in various marketing, human resources, sales and community development roles, she is well placed to respond to the various needs of our growing global community. Miranda coaches and speaks worldwide about how to build a freedom-centered workplace in order to maximize human potential and change the world for the better.

Ten years ago Miranda founded Street Level Arts and spent seven years spearheading community arts work for adults coping with mental health, homelessness and substance abuse issues. In 2012 she was honored to be presented to Her Majesty the Queen in recognition of services to the community. Nowadays she serves on the boards of several community organizations in the UK, USA and India.

Recently Miranda became a certified Life Celebrant and spends some of her weekends officiating weddings and various ceremonies. In her spare time Miranda enjoys spending time with her husband Matt at their family home in the South of France or globetrotting together.

Miranda graduated from Principia College with a BA in Sociology and Anthropology and has completed graduate studies in Marketing through the Chartered Institute of Marketing and Creative Arts Therapies at Roehampton University in London.

Picture of Katherine Moseley

Katherine Moseley

Chief Coordinator, Freedom-Centered Leader/CEO Program

Katherine (otherwise known as Charlie) enjoys connecting with people across a variety of social platforms to inspire conversations and change. She is passionate about nurturing people to be the best they can be. Prior to joining WorldBlu she spent 14 years as a Primary Teacher before feeling that she couldn't work in a system she didn't believe in. Teaching is still at the heart of who she is and Katherine loves to reach out to those on our Freedom-Centered Leader™ program and offer support where she can.

Katherine lives by the beach in Cornwall, UK with her husband, two daughters and two crazy spaniels! Open water swimming is something Katherine really enjoys - even in the winter months! When time allows she loves to paint, write and read.

Katherine graduated from University with an HND in Business and Finance, BA (hons) in Design and Media Management and a PGCE in Primary Education. She's also a qualified holistic therapist and still likes to treat people when time allows.


Picture of Lari Bishop

Lari Bishop

Editor in Chief, WorldBlu Content

Lari Bishop is Editor in Chief of WorldBlu content. As an editor and writer for more than twenty years, Lari has developed and collaborated on books, online content, newspaper and magazine articles, white papers and conference reports, and just about anything else that involves words on a page or screen.

After graduating with an economics degree from Bucknell University, she began her editorial career with The Conference Board. She soon returned to school to earn a Master’s degree in journalism from New York University, and then spent time in the worlds of advertising and online education, developing a unique breadth of content experience.

Eventually, Lari realized her dream of working in book publishing, and worked with John Wiley & Sons as a production editor and then a developmental editor. As managing editor and then senior editor for Greenleaf Book Group, a WorldBlu list company in 2011, 2012, and 2013, she worked in a wide variety of genres but specialized in business. She is now a partner in the content and design firm, Draft Lab, where she helps clients develop the content they need to realize their big goals.

Lari lives in Austin, Texas, with her family.

Picture of Sam Chaltain

Sam Chaltain

Chief of BluSchools

Sam Chaltain is a DC-based writer and strategic communications consultant. His work focuses on the changing nature of teaching and learning in America, and on how individuals and organizations can find and tell stories that capture the emotional center of an idea; build and sustain an audience of supporters over time (as opposed to merely generating awareness); and leverage both traditional and new media in order to expand an ideological base of support.

Previously, Sam was the National Director of the Forum for Education & Democracy, an education advocacy organization, and the founding director of the Five Freedoms Project, a national program that helps K-12 educators create more democratic learning communities.

Sam spent five years at the First Amendment Center as the co-director of the First Amendment Schools program. He came to the Center from the public school system of New York City, where he taught high school English and History. Sam also spent four years teaching the same subjects at a private school in Brooklyn.

Sam's first teaching experience was in Beijing, China, where he joined the faculty of the Foreign Languages department at Beijing Normal University as a visiting lecturer. He taught two American History & Literature courses to third-year undergraduates.

Sam's writings about his work have appeared in both magazines and newspapers, including the New York Times, Washington Post, Education Week and USA Today. A periodic contributor to CNN and Huffington Post, Sam is also the author or co-author of six books: The First Amendment in Schools First Freedoms: A Documentary History of First Amendment Rights; American Schools: The Art of Creating a Democratic Learning Community; We Must Not Be Afraid to Be Free: Stories of Free Expression in America; Faces of Learning: 50 Powerful Stories of Defining Moments in Education; and Our School: Searching for Community in the Era of Choice. He is also a co-producer of the PBS documentary film, 180 Days: Hartsville.

Sam has a Master's degree in American Studies from the College of William & Mary, and an MBA from George Washington University, where he specialized in non-profit management and organizational theory. He received his undergraduate degree from the University of Wisconsin at Madison, where he graduated with a double major in Afro-American Studies and History.

Picture of Mike Hayes

Mike Hayes

Chief Developer

After a number of years as an aerospace engineer with a global blue-chip corporation, Mike decided to take all those years of experience to make a change in direction of life. The opportunity was there to do something else, to indulge his love of good design but still be able to apply all the principles of good engineering and to enjoy the satisfaction that comes from designing and building great things for and with great people. Mike gains much satisfaction from being a developer - challenging himself, further developing skills, and working with people to realize their dreams, a great example being the Freedom-Centered Leader™ program platform he developed for WorldBlu.

Mike strives to lead a life that is very much one of balance and working 'freelance' allows him to do that - working hard in his chosen profession but with plenty of room for doing the things he loves - cycle racing, self-supported expedition bicycling and sea kayaking from his home on the coast of Cornwall in the UK.

As far as expeditions go, Mike has cycled the length of South America along the spine of the Andes from Colombia to Tierra del Fuego, across the Himalayas, Hindu Kush and Karakoram as well as many smaller expeditions. He is a qualified sea kayak guide with spells working as an expedition leader in various wild locations around the UK. In many ways, Mike is a great example of a Freedom-Centered Leader™ - very much motivated to squeeze every last drop of satisfaction out of life! Mike holds an M Eng. in Aeronautical Systems Engineering from the University of Bath in the UK.

Picture of Ray Jomel Umbay

Ray Jomel Umbay

Chief Graphic Designer

Ray has been an independent graphics designer of the WorldBlu team for five years and is responsible for various print and web designs.

He has designed all the various branding for WorldBlu, including the ground-breaking Freedom-Centered Leader™ platform.

Ray lives in Manilla in the Philippines.

Strategic Advisors

Picture of Mark Dowds

Mark Dowds

Co-Founder + Chief Strategy Officer, Trov

For the past 15 years, Mark has been involved in (either leading or investing in) several disruptive start-ups. Mark is also an experienced entrepreneur and founder of several technology companies. Today, he has the privilege of being Co-Founder + Chief Strategy Officer for Trov, Inc. -- The Cloud for Your Things.

Mark’s expertise is in organizational development, which involves coaching executive teams at several of North America’s largest corporations including American Express, PricewaterhouseCoopers, Harper Collins, Royal Bank of Canada, and CIBC. His specialties include angel investment, leadership, change management, organizational learning, executive development, entrepreneurship, problem solving, scrum, organizational democracy, and technology. Mark is originally from Ireland and, when not on a plane, he is often found on a mountain bike or living an adventurous life with his family.

Picture of China Gorman

China Gorman

Human Capital Management Expert

China Gorman is a successful global business executive in the competitive Human Capital Management (HCM) sector. She is a sought-after consultant, speaker, and writer bringing the CEO perspective to the challenges of building cultures of humanity for top performance and innovation, and strengthening the business impact of Human Resources.

Well known for her tenure as CEO of the Great Place to Work® Institute, COO and interim CEO of the Society for Human Resource Management (SHRM), and President of Lee Hecht Harrison, China works with HCM organizations all over the world to enhance their brands and their go-to-market strategies.

Additionally, China serves on the Executive Committee of the Board of Jobs for America’s Graduates as well as the Advisory Boards of RiseSmart Inc., the Workforce Institute at Kronos, and chairs the Globoforce WorkHuman Advisory Board. China is the author of the popular blog Data Point Tuesday, and is published and frequently quoted in media properties like Fortune, TLNT, Huffington Post, Inc., Fast Company, U.S. News & World Report, and many others.

Picture of Garry Ridge

Garry Ridge

CEO, The WD-40 Company

Garry Ridge is president and CEO of the WD-40 Company (NASDAQ: WDFC) headquartered in San Diego, California. The WD-40 Company is the maker of the ever-popular WD-40, as well as 3-In-One Oil, Solvol and Lava heavy duty hand cleaners and X-14, Carpet Fresh, Spot Shot, 1001, and 2000 Flushes household cleaning products.

Garry has been with WD-40 since 1987, in various management positions, including executive vice president and chief operating officer and vice president of international. He has worked directly with WD-40 in 50 countries. A native of Australia, Garry has served as national vice president of the Australian Marketing Institute and the Australian Automotive Aftermarket Association.

Garry received his Masters of Science Degree in Executive Leadership from the University of San Diego, CA, in June 2001. Garry is an adjunct professor at the University of San Diego where he teaches leadership development, talent management, and succession planning in the Master of Science in Executive Leadership program.

In March 2003, Garry was awarded Director of the Year for Enhancement of Economic Value by the Corporate Directors forum. In April 2004, Garry received the Arthur E Hughes Career Achievement Award from the University of San Diego. In 2006, Garry was awarded the Ernst & Young - Master Entrepreneur Award. In 2009, Garry co-authored a book, with Ken Blanchard, titled Helping People Win at Work: A Business Philosophy called ‘Don’t Mark My Paper, Help Me Get an A’, released in May, 2009, FT Press. The WD-40 Company is a WorldBlu certified Freedom-Centered Workplace™.